John Lewis. Website

As an external UX consultant for John Lewis, I contributed to the company’s website redesign by providing strategic input and solutions aimed at enhancing user experience and overall website performance.

Key Contributions:

• Information Architecture Redesign: Proposed a new structure to improve navigation and usability, ensuring seamless access to key features and content.

• Personalized Recommendations: Addressed solutions to refine and optimize tailored recommendations, enhancing user engagement and satisfaction.

• Findability Optimization: Implemented strategies to improve content discoverability, simplifying the path to desired products and information.

• Website Optimization: Identified and resolved broader usability challenges, streamlining the user journey for an intuitive and efficient experience.

  
  

This collaborative effort helped align the website’s design with user expectations and business goals, improving both functionality and user satisfaction.

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