Belfius. Mobile app.

As an External Consultant, I was responsible for designing end-to-end, efficient solutions for a leading bank’s mobile application, aligning with strategic positioning and addressing both user and business needs. My work encompassed the full design process, from concept to execution, ensuring a holistic and user-centered approach to optimization.

Key Contributions:

• Concept Design: Delivered comprehensive design solutions, including low-fidelity and high-fidelity wireframes, with a strong emphasis on Information Architecture (IA).

• Navigational Flow Optimization: Focused on improving and optimizing navigational flows to create intuitive and efficient user journeys.

• Strategic Positioning: Designed solutions that aligned with the bank’s strategic objectives, ensuring both user satisfaction and business alignment.

• Problem-Solving: Proposed and implemented concepts to tackle complex challenges, delivering practical and effective solutions.

• Holistic Approach: Captured the comprehensive needs of the application, addressing usability, functionality, and user experience at every stage.

Outcome:

These efforts resulted in a significantly improved mobile application experience, balancing user expectations with strategic goals while delivering scalable and efficient design solutions.

4o