Breathewear

Disrupt & Kinetic Analysis Team Up to Make Stress Measurable

Disrupt and Kinetic Analysis win national innovation award to bring smart textiles into the future of health and wellbeing.

The future of stress awareness doesn’t look like tech.It looks like your favorite t-shirt.

Two Dutch innovation leaders, Disrupt, a cutting-edge digital product studio, and Kinetic Analysis, pioneers in human motion and biosensing have been awarded an innovation & valorisation grant by the Province of Noord-Brabant, in partnership with the Ministry of Economic Affairs and MidZuid, to launch Breathewear.

The Problem: Stress Is Everywhere. But Still Invisible.

From classrooms to clinics to boardrooms, stress is the silent epidemic. It's chronic, hard to quantify, and often misunderstood.

Wearables have tried to tackle it. But what if the solution wasn’t another device?What if it was already part of your daily routine soft, simple, and wearable?

The Solution: Breathewear

Breathewear is a smart textile t-shirt that tracks stress levels in real time through embedded sensors that translate breath, motion, and heart rhythm into meaningful feedback.

Disrupt leads the product development, creating a frictionless user experience that blends seamlessly into daily life no screens, no interruptions. Kinetic Analysis powers the science, translating biometric signals into insight that empowers individuals to manage stress with clarity and control. Together with Tilburg University, they’re uncovering physiological markers we’ve never had access to before—validating stress patterns and emotional cues once thought impossible to measure.

“We’re designing tools that listen to the body before the mind knows what’s wrong,” says Maria Kontogiorgou, Founder of Disrupt.

Built to Feel. Engineered to Know.

Currently under development with pilots planned for 2025, Breathewear is designed for high-impact environments education, healthcare, performance, and everyday wellbeing.

This isn’t just another wearable.It’s soft tech with a strong purpose:To help people feel better before they feel worse.

About Disrupt

Disrupt is a Dutch digital design and innovation studio. Focused on building human-first, systems-driven products, Disrupt helps reimagine how we interact with technology from startups to institutions.

About Kinetic Analysis

Kinetic Analysis is a Netherlands-based leader in motion science, sensor technology, and physiological data. With roots in health, sports, and performance, their work makes the invisible measurable and useful.

This project is supported by: