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PHILIPS 

Domestic Appliances [VERSUNI]

PROBLEM

When your product sits on millions of kitchen counters, but your UX feels stuck in 2012, what do you do? If you're Versuni (née Philips Domestic Appliances), you bring in a Head of Digital Design not to decorate screens, but to rethink the entire experience of connected living.

The mission? Inject digital innovation straight into the DNA of everyday appliances. We're talking kettles that anticipate your routine, air fryers that learn from your habits, apps that make smart feel human—not robotic. Concept design here wasn’t about interface polish. It was about ecosystem thinking, sensor integration, and a UX vision that stretched across hardware, mobile, and cloud.

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SOLUTION

In short: not a facelift. A full-body transformation. One push toward a future where design is the difference between a machine and something that understands you.

Versuni didn’t just want digital. They wanted intuitive. Intelligent. Invisible.

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ALL PROJECTS

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