Philips. IoT

Connected Appliances. User Experiences for IoT

As a Lead UX Designer at Philips Domestic Appliances, I was responsible for shaping the user experience of flagship products, including NutriU [HomeId] and Kitchen appliances, with a focus on IoT and data-driven solutions. My work centered on integrating user research, customer & user jouneys, data insights, and technological advancements to create products that fit seamlessly into smart home ecosystems.

Key Responsibilities:

• Strategic UX Leadership: Directed the Digital UX process, aligning user needs with business goals and existing workflows.

• Research & Insights: Conducted user testing and developed targeted use cases and user journeys to inform design decisions.

• Information Architecture: Created the IA for NutriU, optimizing usability and enhancing navigation for improved user interactions.

• UX Copywriting: Delivered clear and consistent copy to support intuitive user experiences.

• Deliverables & Roadmap: Defined project deliverables and maintained a strategic roadmap for the app evolution.

• HomeID: Led UX design for this connected app, ensuring cohesive integration across devices.

Key Outcomes:

By incorporating cutting-edge UX practices and fostering collaboration across teams, my work supported the creation of intuitive, connected, and functional products. These efforts contributed to enhanced user satisfaction and improved alignment with organizational objectives.