BNP Paribas Fortis. Mobile app, Web

As the Concept Design Lead for BNP Paribas Fortis, I was responsible for driving key digital transformation projects, including the Easy Banking Web, Easy Banking for Employees, and the Public Website Migration and Revamp. My focus was on creating cohesive, user-centered designs that enhanced functionality and scalability across platforms.

Key Contributions:

• Information Architecture Redesign: Structured and optimized the IA to improve usability and streamline content access across multiple services and products.

• Navigation Restructure: Designed an intuitive navigation system that simplified user journeys, ensuring seamless access to essential tools and information.

• Reusable Templates: Developed scalable, reusable templates to maintain consistency and efficiency across all BNP platforms, facilitating easier updates and a cohesive user experience.

• Platform-Wide Integration: Ensured seamless alignment of design principles across services, enabling a unified digital ecosystem.

• User-Centric Design: Focused on delivering designs that balanced user needs with business objectives, creating intuitive and efficient interfaces.

  
  

Outcome:

These initiatives significantly enhanced the digital experience for BNP users, streamlining processes, improving navigation, and creating scalable solutions for long-term growth and efficiency.