Kinetic Analysis
Design Director
June 2021 - Current
The core business of applying science in its most refined form is capturing & analysing human motion data—an amalgam of science, technology, & design.
Collaborating with C suite as wel as engineers, data scientists, developers, researchers & clients; we design & deliver custom, tailored solutions that solve complex problems for respected clients such as Toyota, AstraZeneca, etc.
As the head of the services & products design strategy my key Responsibilities are:
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Co defining, maintaining & clearly communicating the creative & functional vision for the product to ensure an optimal user experience
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Developing strong relationships with scientists, engineers, developers, marketers, data scientists & all other departments to realize that vision.
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Partnering with engineers, developers, & marketing teams to best utilize user inputs & ensure proper branding & creative positioning of the product. Employ data & analytics to best understand the user needs & support that vision.
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Provide ongoing creative support for the project at all stages of the product lifecycle.
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Communicate & evangelize the direction & product vision to all stakeholders, internal & external.
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Provide feature & system development guidance.
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Ensure design cohesion & best practices across teams & communicate them via documentation, presentations & mentoring
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Review & provide feedback on designs, systems, features & content designs offering guidance to other leaders & designers
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Stay abreast of the latest trends in the wearables industry & ensure the team is developing a product that manages the expectations of its audience.
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Inspire, lead & motivate a team of designers with diverse backgrounds
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Coach & guide the design team on their respective career trajectories