IDRO Wearable

Design Director
June 2019 - July 2020

IDRO is a technological innovation in the sector of sports & health. It uses real time data & measures lactate levels from sweat. In that sense, boosting athletes' performance has never been more accurate.

As product design director, I collaborated closely with the company's CEO to co-define & apply best practices, principles, processes, tools, as well as the necessary frameworks.

 

Among others, my responsibilities included, 

• Co-defining the brand strategy & the communication plan.

• Designing the product concept as a physical device,

• Creating the User interface of the application

• Overseeing the design standards & quality of the product.

• Leading & coordinating design initiatives & overseeing their execution. 

• Providing leadership, coaching & career development support for a group of designers, researchers & engineers. 

• Collaborating with Marketing & Engineering to maintain a consistent brand & tone of voice in user experience. 

• Working closely with Designers, Product & Engineering leaders to ensure cross-disciplinary alignment.

• Ensuring design solutions are validated from concept to actual usage in production & continuously being improved through iterative feedback.

• Strengthening design decision-making via a culture based on research, testing, regular design critiques & continuous iterations. 

• Supporting the Design Team Lead in evolving the design maturity of both the design team & Teamwork as a whole 

• Maintaining a healthy, collaborative & inclusive culture across the design function. 

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For More at www.idro.world